Tuning the Mr. Brainwash Museum Steinway: Harmony in a Whirlwind
- Michael Sherman

- Mar 2, 2025
- 2 min read
Updated: Mar 16
Tuning the Mr. Brainwash Museum Steinway
Walking into the Mr. Brainwash Museum is a sensory explosion. It’s a place where the rules of artistic convention get playfully smashed; a vibrant, chaotic celebration of creativity. Knowing the museum's founder, Thierry Guetta (aka Mr. Brainwash), is the subject of the documentary Exit Through the Gift Shop and has close ties to street art legend Banksy, adds another layer of intrigue. So, when I got the call to tune the Mr. Brainwash Museum Steinway, I knew it wouldn't be my typical gig.

The Mechanical Magic of the Mr. Brainwash Museum Steinway
This wasn't just any piano; it was a time capsule, a self-playing marvel capable of resurrecting performances from the golden age of pianists. Imagine the ghosts of musical legends residing within those ivory keys! The Duo-Art system, with its intricate network of pneumatic tubes and precisely calibrated mechanisms, is a testament to the ingenuity of a bygone era.
My mission was to bring the Mr. Brainwash Museum Steinway back into tune, ensuring its voice remained clear and resonant amidst the museum's energetic buzz. It was a fascinating juxtaposition: the meticulous, almost meditative process of piano tuning against the backdrop of Mr. Brainwash's bold, unapologetic art.
Precision Meets Pop Art
Each string and each hammer required careful attention. I found myself lost in the delicate dance of adjustments, striving to achieve perfect harmony. It's a strange feeling, being so focused on such fine details while surrounded by such large, vibrant art.
Knowing that the Mr. Brainwash Museum Steinway is an interactive piece, ready for visitors to engage with, made the task even more meaningful. I worked meticulously, imagining the future moments when guests would activate the Duo-Art rolls and watch in amazement as the keys moved on their own, bringing those vintage performances to life.
"It wasn't just about restoring the instrument's sound; it was about preparing it for a unique, shared experience." It was like bridging two worlds: the precision of classical music and the raw, unrestrained energy of pop art, ready to be activated.

The "Play Me" Invitation
To further enhance this interactive experience, a playful sign sits proudly atop the Mr. Brainwash Museum Steinway, beckoning visitors with the simple words: "Play Me." This subtle invitation encourages visitors to step closer, activate the Duo-Art rolls, and become active participants in the museum's artistic narrative.
The "Play Me" sign, designed to catch the eye; perhaps incorporating Mr. Brainwash's signature style or using bold typography, adds a touch of whimsy. It also serves as a silent invitation to explore the historical significance of the Duo-Art technology, adding an educational dimension to the interactive experience.
Tuning the Mr. Brainwash Museum Steinway wasn't just a job; it was an experience. It was a reminder that even in the most unexpected places, the power of music can transcend time and space, ready to find its voice in the heart of a vibrant artistic whirlwind. And, it was really cool to tell my friends I tuned a "ghost piano" at the Mr. Brainwash museum, ready for guests to play, complete with a "Play Me" sign on top.
Keep making music,
Michael Sherman, Piano Technician & Tuner



